Business DNA. Engineering Mindset.
The journey from manual entrepreneurship to automated scale.
Why I Do This
I’ve always been an entrepreneur at heart. It started with opening my own chess school as a kid and partnering with friends to resell imported toys as a teenager. I loved the game of business—until I started my first real company.
That’s when the reality hit. I wasn't 'building' anymore; I was drowning in paperwork, invoicing, and admin. I saw this pattern everywhere I worked—from the fitness industry to outdoor adventure companies. Great businesses were being suffocated by inefficient systems.
I refused to accept that as the norm. I pivoted to software engineering, working with clients across North and South America to master the technology that scales companies. Now, I merge those worlds. I use my engineering background to solve the business problems I experienced firsthand.
Timeline
The Spark
Early Entrepreneur. Opened a chess school and ran small ventures. Learned the thrill of building something from scratch.
The Reality Check
First Company & Industry Exp. Launched my first startup and worked in Fitness/Outdoor sectors. Witnessed how admin kills momentum.
The Pivot
Software Engineering. Transitioned to tech. Spent 2 years building production-grade software for clients across the Americas.
The Synthesis
Bridging the Gap. Merging business acumen with technical expertise to build the automated systems I wish I had back then.
Philosophy
Impact
Results you can feel. I measure success by hours saved and revenue generated, not just clean code.
Collaboration
A Partner, Not a Vendor. I deeply believe in working with you to understand your specific vision and needs.
Pragmatism
Solutions that work. Technology should serve your business, not the other way around.