Former Entrepreneur. Software Engineer.
I build the systems I wish I had when I was in your shoes.
From manual work to automated results
I've always loved building businesses. From a childhood chess school to scaling ventures as a teenager, the game of entrepreneurship was my passion.
But as my businesses grew, I hit a wall. I wasn't growing anymore—I was stuck doing paperwork, managing invoices, and chasing admin. I saw this everywhere, from the fitness industry to outdoor startups. Founders were being slowed down by their own success because their systems couldn't keep up.
I decided to fix it. I became a software engineer to master the tools that scale companies. Today, I don't just write code; I build automated systems for businesses so owners can stop doing busywork and start making an impact. I build the systems I wish I had when I was starting out.
The Path
Early Ventures
Started my first small businesses and learned the value of building from scratch.
The Admin Wall
Experienced firsthand how repetitive manual work stops a growing business in its tracks.
Engineering Mastery
Spent years building software for international clients to understand how to scale operations with tech.
Full Automation
Merging business experience with engineering to help owners reclaim their time.
Philosophy
Impact
I measure success by the hours you save and the growth you achieve.
Partnership
I work directly with you as a partner to understand your business, not as a vendor.
Results
Technology is only useful if it solves a real problem and saves you time.